A WORD ON SPONSORED CONTENT

This post was meant to go live about a week ago but I’ve been struggling alot with writing down how I actually feel and being happy with my words. Like it or not, sponsored content is a big part of the blogging world and I don’t think it should be seen as a negative thing. Blogging is hard work and for very little benefit of the blogger (at least in beginning) so I don’t think that it’s fair to write a person or a blog off purely because they’re working with new brands for monetary benefits. Of course, if it takes over the soul of the blog or sponsorship is irrelevant to the blog it is distasteful.
 
Now alot of you know I’ve recently made the decision to leave university and continue with a part time position (which I love) instead of seeking full time employment. This means I’m lucky enough to have 3-4 days out of the week where I’m working from home on More Than Adored. I live off a very minimal wage but for now I’m really happy exploring where More Than Adored is heading and I’m excited to see the relaunch and expand. I’m very fortunate to be able to be doing this and if I didn’t have such a supportive boyfriend it probably wouldn’t be possible. I’m not living off blogging but any sort of post done for monetary benefit either goes towards a) paying the bills as I live out of home  b) buying new products to feature or c) new equipment to improve my photography. I’ve put together a few dot points so we’re all on the same page for future sponsored posts you’ll see on More Than Adored. This way you’ll all know what to expect in the future!
 
LIMITS 
I have a limit of 4 sponsored posts per month which equates to 1 per week (I’ve only ever done 3 here on More Than Adored ever) which I think is reasonable considering I’m posting once per day and soon to be twice daily. I do think it’s important to have some sort of a limit on the amount of sponsored posts you do because otherwise you run the risk of losing your blog amongst all the sponsorship.
TRANSPARENCY 
I will always ensure that it’s super obvious at the beginning of the post as well as at the end that it was a sponsored post. I will never ever do sponsored work without telling you guys. We’re a community and I like being on the same page as you all, I like you knowing what’s going on and contributing to More Than Adored so it’s always going to be distinctly pointed out when it is a sponsored post.
 
RELEVANCY 
Another thing I think is important – sponsored content needs to be relevant to the blog. I can’t count the amount of times I’ve been offered to partnership with brands that just aren’t a fit for More Than Adored. You’ll never see anything that isn’t relevant to the content that you see here on MTA. If it doesn’t fit it doesn’t happen – no matter the amount of money offered.
 
SAMPLES ARE DIFFERENT
Receiving samples to me is like buying a product myself. You see press samples are a way for a brand to get free publicity through our websites and I treat samples as if I’d bought the product myself – I’m going to review it honestly. I’m not saying I’m not honest when I write sponsored posts because how I see it I’ll never promote a product or service I don’t 100% believe in but samples come with no obligation attached so I treat them as products I have purchased myself (of course I always mark them with * so you know what has been sent to me).
 
I would love to hear your opinions in the comments!

 

Sarah About Sarah
I'm a retail manager by day and a blogger by night aiming to bring you the newest beauty, fashion and lifestyle news. More Than Adored was created to help beauty lovers, like myself, make informed decisions when it comes to buying new goodies.

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6 Comments

  1. 1

    Thanks Sarah, I’ve recently been contacted by some really bizarre companies & I have been struggling with whether or not to do it. This is the first time I’ve been contacted & I guess I really have no clue. From reading your post I think I’m best off clicking delete on those emails. I’d rather never have the opportunity to do a sponsored post than to just accept any old thing & sacrifice what my little blog is all about. Thanks.

  2. 2

    I love your dedication! Two posts a day coming up?!?! Crazy!
    In terms of sponsored content… as long as a post is quite in depth about the product/brand etc then it’s totally fine. I wouldn’t want to always read how amazing something is when a blogger hasn’t given enough time to it.
    xxx Kat @ Katness

  3. 3

    Thankyou for your honesty and candour in explaining that to make this work that you need to balance monetary opportunities and the trust your readers put in your opinion.
    I think your transparency is admirable and hope that people understand and are supportive. I know I am. Best wishes with it all.

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  5. 5

    This was a fantastic post lovely! I feel like people just assume that if you’re a Youtuber or blogger, you must be ‘rich’ and living off of it, when in reality its an incredible hard thing. My dad is always telling me ‘stop stressing about posting when you’re getting nothing in return’ and it is very frustrating when people i.e readers, fellow bloggers/youtubers, followers and subscribers just assume that every post you do you’re getting hundreds of dollars. This is such a genuine and well thought out post. Thank you for being so honest with your gorgeous readers x

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