Little Flowers. What a cool business! These guys are Australia’s fastest growing online florist that offer Sydney-siders an exclusive seasonal bunch for just $30. How cool is that? I had the chance to catch up with Sarah one of the masterminds behind the fresh floristry.
1. Little Flowers is such an unique and cool idea!What prompted you to start Little Flowers?
The four founders of Little Flowers (myself, Ben Sampson and John Kane from Idea Gallery and Hans Christian Berents) met when we worked in advertising. We’d see big bouquets of flowers come into the office regularly and people loved receiving them. But we realised that it was less about the size of the flowers, and more about the gesture behind them. People would have loved receiving them just as much if they were a small bunch.
The more we thought about it, the more we realised there was a gap in the market and the opportunity to do things differently. The thing that got me really excited was the idea that if we made flower delivery more affordable, people would be able to send more often and for all sorts of sweet and silly reasons that would normally go un-flowered. I loved the idea of spreading these little ripples of happiness across the city.
2. Describe a typical day for you at Little Flowers.
It’s an early start, either at the Flower market at 5am, or at the studio at 7. Luckily though our studio adjoins a great little café in Sydney’s Inner West called Velvet Garage, so it’s easy to power up for the day on coffee and breakfast.
Once the flowers are unloaded we get to work creating our little bunches and getting orders ready for the day. It can be quite crazy in the mornings as we have quick turn around times, but there’s always good banter and giggles in the studio.
The afternoons are quieter once all the flowers have been despatched and are with our trusty couriers. That’s when I have more time to focus on running the business.
3. I’ve always been a bit rubbish at buying flowers and putting together arrangements. Any tips for a DIY-er?
The flower market is a pretty full on place for the novice, that’s for sure. There’s so much to choose from! I think it helps to have a colour scheme in mind, and to pick a focal flower first, like Roses, or Dahlias. Once you have that focus, it’s easier to choose secondary flowers or foliage that work well together. Failing that, go for simplicity! One style of flowers in a simple vase can look really beautiful too.
4. What are some of the standout moments for you since starting the business?
Ah, so many! The first order from someone we didn’t know. Employing our first courier and our first florist. Moving into a proper studio space after working from home for a year. There have been a lot of landmark occasions.
I think what makes me most proud is the fantastic team we have at Little Flowers. Our Florists, Sophie, Tash and Jules, our admin staff Sam and Em, all of our couriers. They are really outstanding and I am proud to have them as my team. Reflecting upon that, and how far we’ve come in such a short time, is really rewarding.
5. Taking the leap of faith to start the business must have been scary. Any tips for those wanting to take the plunge?
It was scary. But it was also exceptionally exciting!
I think the first thing you need is confidence in your idea. Know your market, do some research. Investing some time up front means that when you do take the plunge you know you’ve done the due diligence.
The second thing is confidence in yourself. There will always be doubters, and in starting a new business you’re really putting yourself out there. Surround yourself with people who believe in you and believe in your business. Dare to dream that you can do it. Know that you won’t die wondering. Be proud of yourself for giving it a go.
Finally: Just do it! Things won’t be perfect when you first launch. But making mistakes is one of the best ways to learn and grow your business. Adapt as you go, be kind to yourself, and enjoy the ride.
6. Your growth has been crazy over the past two years!What’s next for you guys?
Well it’s actually really nice to take a breath and enjoy where we are right now, because it has been crazy! We’d love to be able to expand our operations to new markets in Australia and further afield as the business starts to mature… Watch this space!
I'm a retail manager by day and a blogger by night aiming to bring you the newest beauty, fashion and lifestyle news. More Than Adored was created to help beauty lovers, like myself, make informed decisions when it comes to buying new goodies.