For the past few weeks I’ve been actively making the transition to cruelty free make up and seeking out cruelty-free/vegan friendly brands. It’s been a super interesting time because tonnes of my die hard holy grail products are tested on animals booooo!
Step 1: read read read
I knew I wanted to make the switch for a few months – essentially since we went vegan – but I put it off because I didn’t really know where to start. I ended up reaching out to Kate from The Minted Blog and asking for some help and she pointed me toward Cruelty Free Kitty a great, comprehensive blog for finding lists of brands that are/aren’t CF. I spent hours reading the blog and then some more time googling brands that I use that weren’t on the list. The whole experience was totally overwhelming, sad and daunting because tonnes of my favourite products are in fact not CF.
Step 2: list
I then made a list of brands that I currently use that are not cruelty free and a list of brands that I already love that. Here is an overview of my list. This made things super clear for me (and helpful for a step four) so that I didn’t have to continuously be googling products or brands. It was pretty much a condensed version of the Cruelty Free Kitty list of CF brands and companies that do test on animals – just so it was more applicable for me.
There are a few brands like Maybelline, Avene, Benefit, LRP and Joico that I’m particularly sad to know that once I finish my current products I won’t be able to use again. The bulk of my routines are now ruled out so I’m a bit scared about changing things and I’m nervous! But also excited.
Brands I currently use that are NOT cruelty-free
La Roche Posay
Brands I currently use that are cruelty-free
The Body Shop
Step 3: clear out any spare, unopened products
I’ve just finished doing a massive clear out and have boxes on boxes of products ready to be dished to family or friends so this is a step I’m slowing getting too. It seems silly to throw away products, and also wasteful, that are not CF so I’ll be making sure they’re either rehomed or used up but I will not be repurchasing.
Step 4: contact brands
This has been the hardest thing because I’m on some media lists and I literally don’t even know how! I’ve sent out a blanket email sharing MTA’s new direction of being cruelty-free. I have to admit it is scary because I have amazing relationships with some brand reps and PR so the transition is daunting. I’m excited to make new relationships with brands and know that I’m supporting ones that are cruelty-free.
Have you made the change to cruelty-free? How did you find the change?
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I'm a retail manager by day and a blogger by night aiming to bring you the newest beauty, fashion and lifestyle news. More Than Adored was created to help beauty lovers, like myself, make informed decisions when it comes to buying new goodies.